The global laundry disinfectant market size is expected to reach $ 47. 3 million by 2027, increasing to a market growth of 4.9% CAGR during the forecast period. Laundry disinfectants are suitable for people who fight and struggle with nasty and dirty clothes, including sportswear such as football and hockey equipment.
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Plus, they can kill 99.9% of any remaining germs, while being gentle on a majority of tissue. Many consumers are familiar with common laundry additives such as fabric softeners; However, laundry disinfectants have emerged as a new product segment in the market which can be used in the same way as fabric softeners. Large companies in the market are introducing laundry disinfectants which are incorporated with different scents. In addition, they are also rolling out unscented variants for consumers facing skin sensitivity.
In addition, the ever-changing consumer behavior and the increasing use of hygiene products have driven up the demand for natural laundry care products, thereby creating lucrative growth opportunities for players operating in the disinfectants market. for laundry. For example, according to the American Cleaning Institute study in 2018, cleaning product companies increased their production capacity, increasing sales of disinfectants by about 60%. The main drivers for the demand and growth of laundry disinfectants in the market are the growth in production capacity and sales of laundry cleaning products. Conversely, the overall growth of the laundry disinfectants market would be hampered by the health risks associated with laundry disinfectants.
Many well-established countries such as the United States, Australia, the United Kingdom and Germany have seen a reduction in the sales of powder detergents due to the fact that the millennial population has changed their fondness for the disinfectant. for laundry compared to bar / powder detergent because they believe laundry sanitizer to be more antibacterial and hygienic. The majority of consumers in the United States believe that laundry sanitizer is better than other types of detergents. For this reason, the major manufacturers of laundry disinfectant have increased their production capacities to meet the increasing demands.
Impact of COVID-19
The demand for laundry disinfectants has increased due to the awareness of personal hygiene and the increase in infectious diseases. Many countries around the world have been grappling with an increase in COVID-19 pandemic cases in the past two months. Since the start of the COVID-19 pandemic, the world has witnessed many changes and challenges in customer preferences for cleaning products. The demand for laundry disinfectants has been fueled due to awareness of hand washing and better hygiene practices.
Market growth factors:
Laundry disinfectant awareness increased after COVID-19 scenario
The growth of the laundry disinfectant market would offer good prospects due to the growing popularity of high efficiency washers and the growing notoriety of these washers. Further, the market growth is further driven by the increasing requirement for energy conservation and the application of strict standards to minimize water consumption and the increasing demand for liquid laundry detergent. In addition, companies are launching unique packaging and formulations and the emergence of practical packaging such as eco-friendly pouches and pouches, which are expected to drive the growth of laundry disinfectants in the market.
Increase disposable income
Massive population growth and an increase in disposable income are expected to create demand for laundry disinfectant during the forecast period. Additionally, as the economy gets back on track with an easing of lockdown restrictions, consumers prefer to choose different types of sanitizers based on their needs. Recently, a new concept of laundry disinfectant has emerged in the market which helps to fight against bad odors. This disinfectant can be mixed with clothes during washing and can remove as much germs, dust and other bad particles as possible from the fabric.
Market restriction factor:
Low product penetration in many underdeveloped countries
These products have low penetration in many underdeveloped countries which would hamper the growth of the overall laundry disinfectant market in the coming years. The global pandemic has definitely created a massive demand for hand sanitizer; However, laundry disinfectant is still not widespread and popular in many countries. This factor is expected to become an obstacle to the growth and demand for laundry disinfectant in the market. With the reduction in cases of the COVID-19 pandemic, many consumers have once again turned to traditional cleaners and detergents to wash their clothes.
On the basis of type, the market is segmented into kind and fragrant. Consumers strongly prefer cleaning products with pleasant smells, thus forcing gamers to offer products with varying scents. In addition, the demand for laundry cleaning products has increased due to increased home construction and increased household spending. According to Alpha Aromatics, consumers strongly prefer scented products; therefore, many trading companies are deploying products in various fragrances.
On the basis of regions, the market is segmented into North America, Europe, Asia-Pacific and Latin America, Middle East and Africa. FMCG organizations in the APAC region are expanding their product line by introducing hygiene and wellness products to meet growing consumer demand. Brands like Dabur, RSH Global, Cipla Health and Emani have ventured into the disinfectant market with the goal of increasing their revenue share and meeting consumer demands. Regional actors are encouraged to introduce laundry disinfectants due to increasing residential construction and increasing urban population. For example, in 2020, Lifebuoy introduced a laundry sanitizer that is also a post-wash liquid to kill germs. Moreover, the demand for natural and environmentally friendly products in India has been fueled by the existence of companies such as Patanjali and Dabur in the personal care category.
The market research report covers the analysis of the major players in the market. Major companies featured in the report include Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd. ., Reckitt Benckiser Group PLC and Micro Balance Health Products.
Strategies deployed in the laundry disinfectant market
June-2021: Cosmo Films presents Fabritizer, a laundry disinfectant after washing for germ-free clothes. Fabritizer is said to eliminate 99.9% of germs, viruses and bacteria and is AATCC 100: 2012 and 2019 certified, making it an innovative product in the market. In addition, the product also offers protection against human Covid viruses.
Oct-2020: Savlon, a subsidiary of ITC, launched the latest Savlon disinfectant and refreshing spray for cloths. The spray would kill 99.99% of germs including fungi and odor causing bacteria. In addition, the products are chemical-free and bleach-free with a fresh scent.
August 2020: ITC introduced the Savlon multifunction disinfectant + cleaner as part of the Savlon hygiene portfolio. Through this launch, the company would offer the double advantage of cleaning and disinfecting in a single product. This versatile disinfectant liquid, which can be diluted with water, meets the requirements for cleaning and disinfecting large surfaces such as floors or for disinfecting laundry.
March 2020: Reckitt Benckiser Group has partnered with Jumia, the leading e-commerce platform in Africa. Through this partnership, companies would offer a constant supply of hygiene products like bar soaps, disinfectants and liquid handwashers at a reasonable cost to help consumers access hygiene products at a minimum price. .
January-2019: Unilever has acquired The Laundress, a global line of premium, eco-friendly cleaning, fabric care and cleaning products based in the United States. The acquisition was intended to enhance and boost the company’s goal of developing sustainable fabric care products for every laundry facility in the world.
Jul-2018: Procter & Gamble finalized the acquisition of Pressbox, a dry cleaning and laundry startup. Following the acquisition, Procter & Gamble would integrate Pressbox with its current laundry services, including the Tide Spin pickup service, Tide Dry Cleaners and Tide University Laundry.
Apr-2017: Lysol, a brand of Reckitt Benckiser, launched Lysol Laundry Sanitizer, a new element in the laundry process. Through this launch, the company aimed to ensure the well-being of families, so that parents can rest assured that their laundry is actually cleaned.
Scope of the study
Market segments covered in the report:
• North America
o United States
o Rest of North America
o Rest of Europe
• Asia Pacific
o South Korea
o Rest of Asia-Pacific
o United Arab Emirates
o Saudi Arabia
o Rest of LAMEA
• Unilever PLC
• The company Procter and Gamble
• Church and Dwight Co., Inc.
• The Clorox company
• ITC Limited
• Spectrum Brands Holdings, Inc. (Pfister)
• Cosmo Films Ltd.
• Dabur India Ltd.
• Reckitt Benckiser Group PLC
• Micro Balance health products
• Comprehensive coverage
• The largest number of tables and figures on the market
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• After-sales research support guaranteed with 10% free customization
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