Home Argentina market Is Australia the biggest market for Ford Ranger, Toyota HiLux, Isuzu D-Max, Mitsubishi Triton and many more? We reveal where we rank for global ute sales – Car News

Is Australia the biggest market for Ford Ranger, Toyota HiLux, Isuzu D-Max, Mitsubishi Triton and many more? We reveal where we rank for global ute sales – Car News

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Australians are buying more Utes than ever before. In fact, fewer than 190,000 4×4 pickups were sold last year, making it the largest single market segment by volume in 2021, beating midsize SUVs by almost 10,000 sales.

It is also a very profitable segment for manufacturers. The vast majority of Australia’s best-selling utility vehicles come from Thailand or China, where they are much cheaper to build and export than Japan or the United States.

But how big is the ute segment in Australia compared to other countries?

Learn more about ute sales

Cars Guide obtained data from all the major players in the ute segment that reveals where the Australian market is located in the world, by sales volume of each model.

It turns out that Australia might just be one of the biggest ute markets in the world.

Let’s look at the big guns first.

In Australia, the Toyota HiLux has been the country’s best-selling model and the best-selling model for the past six years. But does that mean Australia is the world’s number one market for HiLux sales? Not enough.

The Ford Ranger was designed and manufactured in Australia.

We are number two behind the dominant ute market in the world – Thailand. This is hardly surprising considering the huge domestic ute market in this Southeast Asian country.

Last year, just over 128,000 copies of the HiLux were sold in Thailand, where it originated, compared to 52,800 in Australia. South Africa (36,000) and Argentina (24,700) are also important markets for HiLux, which makes sense given that ute is produced in both countries.

The largest market for Toyota’s other vehicle, the LandCruiser 70 series, is Africa and other neighboring countries, followed by Australia.

Given that the Ford Ranger was designed and manufactured in Australia, it’s the most “Australian” utility on sale here since mass vehicle manufacture ended a few years ago.

The Triton is Australia's third best-selling ute so far this year. The Triton is Australia’s third best-selling ute so far this year.

But despite being the second best-selling ute and model here, Australia is only the second market for Ranger sales.

It could be built in Thailand for Australia and many other markets, but the first global market for Ranger is the United States. The current Ranger went on sale in the United States in 2019, some eight years after it was introduced here. But, it’s also built at Ford’s plant in Wayne, Michigan.

Ranger wasn’t even the best-selling midsize model in America last year. That title belonged to the Toyota Tacoma with over 220,000 units. The Ranger handled 95,000, about 45,000 more than Australia. Thailand and South Africa follow Australia in Ranger sales.

The Mitsubishi Triton is seeing a surge in sales in Australia this year and it sits third in the overall ute sales rankings behind the HiLux and Ranger.

Australia is a key market for Isuzu. Australia is a key market for Isuzu.

Although it has been a favorite of Australian buyers for years, Australia is the second largest market by volume behind its manufacturing base in Thailand. It is also built in Brazil which is the Triton’s third largest market.

The Isuzu D-Max is extremely popular in Australia and sales have increased with the still fresh third generation model.

As with the Triton, it sells more models in Thailand where it is built, but Australia is second in sales. In fact, 30% of all D-Max and MU-X exports from Thailand go to Australia. We therefore remain a key market for the Japanese brand.

The Mazda BT-50 might be a twin to the D-Max, but their market presence differs greatly.

The Navara is more popular in Mexico than in Australia. The Navara is more popular in Mexico than in Australia.

Although it was built alongside the D-Max in Thailand, Australia is the number one market for the BT-50 in the world, by a decent margin.

The BT-50 is not sold in as many markets as other utes, but Australia takes 53% of all BT-50 volume. Last year Mazda sold 15,662 in Australia, well ahead of the next market on the list, Chile (3,399) and New Zealand (2,040).

Australia ranks lower when it comes to the Nissan Navara. In fact, we are fourth in global volume behind Mexico, Thailand and China. But on a per capita basis, Australia is Navara’s number one market.

Australian Navara sales were 15,113 last year, enough for 13and place in the set.

Finally, we come to the Volkswagen Amarok. The prime market for the soon-to-be-replaced workhorse is actually Argentina, where it is built. So no big surprise there. But Australia is the second biggest market for VW.