SC Johnson announced the launch of a new partnership with La Anónima, a local Argentinian supermarket chain, and CEMPRE (Compromiso Empresarial para el Reciclaje), a leading environmental group, to increase recycling rates and capture more plastic and other recyclable waste in the Patagonia Region in Argentina and Chile.
The partnership with CEMPRE and La Anónima includes the installation of an ecopoint, or collection center, which will be centrally located near Muelle Comandante Piedra Buena to increase consumers’ access to recycling. At this collection point, consumers will be able to drop off paper and cardboard, plastic, glass, aluminum, steel and tin for reuse.
“SC Johnson is pleased to partner with La Anónima and CEMPRE in Argentina in our efforts to help create a world without waste,” said Alan VanderMolen, senior vice president and chief communications officer at SC Johnson. “The global plastic pollution crisis knows no borders, and it will take collective action to resolve it in order to protect vital ecosystems like Patagonia for present and future generations. “
The ecopoint is made from 100% recycled plastic and the roof is made of polyaluminum from recycled tetrabrik containers. The ecopoint also includes a solar water heater, LED lighting powered by solar panels and an on-site composter for food waste. It will be accessible 24 hours a day and will offer a USB charging station for 10 mobile phones.
The initiative will include an in-store educational campaign in and around the places where Lysoform, Glade and Duck products are sold in La Anónima stores to educate consumers about the importance of recycling. The program also includes training for local community environmental groups and ongoing waste management analysis. Program activities started in Argentina and will be extended to the Patagonia region of Chile in early 2022.
In Latin America, around 541,000 tonnes of waste are generated every day – a number that is expected to increase by 25% by 2050. With the recycling rate in the Southern Cone currently below the Latin American average of 15%, this partnership will serve to raise awareness of the need to capture more recyclable materials and provide a way to recycle and reuse those materials.
“The partnership with SC Johnson and CEMPRE allows us to create a more environmentally friendly life cycle for the products we sell, while providing consumers with an easy way to recycle,” says Nicolas Braun, Managing Director of La Anónima . “We are happy to be able to offer the community a unique opportunity to divert waste from the environment or landfills and recycle it responsibly.
To raise awareness, a beach clean-up took place on October 16 at the beaches of Muelle Comandante Piedra Buena and Kaiser, located in Puerto Madryn. Local environmental groups, garbage pickers, and city staff picked up trash on the beach, and divers picked up trash from surrounding waters. All recyclable materials were picked up by municipal trucks and taken away for recycling. Puerto Madryn is a protected natural area and a UNESCO World Heritage Site and has significant environmental importance in the region as it is the largest breeding site for whales, Magellanic penguins, elephant seals and sea lions.
“We thank SC Johnson for leading this initiative through which we can inspire the community about the importance of recycling and reusing items that might otherwise go to landfill,” said Sergio Bon, Executive Director of CEMPRE. “From an environmental perspective, the Patagonia region is important not only for the communities that live there, but also for the ecological diversity of the plants and animals that inhabit it, and we must protect this fragile ecosystem.
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